When the US economy flourishes, the world economy follows. It should be noted that nearly every product sold in the US, foreign or domestic has some level of impact on the economy. The American Value Plan is an educational tool for consumers to use when shopping in their local market place to make informed decisions about how their purchases effect the economic foot print of the USA. The AVP is an initiative that is meant to take positive action to a new level. By strengthening our economy we as consumers can act in a direct way. When a consumer chooses to buy an American product it is an investment into the lives of the Americans involved in every level of that products production. The AVP is a vehicle of economic recovery and stability.
The Concept of the American Value Plan is Simple
BUY AMERICAN
How does it work?
Every day consumers have to consider several factors as they make a decision to purchase; quality, price, availability, after the sale support etc. In short all the normal factors used in any consumer decision, AVP asks you to consider one more factor when making your purchase, “What economic impact does this product have on the US?”
How does the consumer know the impact?
The AVP label is affixed directly to the product with an easy to understand 5 star rating system used to indicate the level of economic impact and contribution of a product or service on the US economy. The number of stars on the AVP label denotes the level of contribution of a product to the US economy. A 5 star rating indicates 100% American made.
What is the AVP?
The American Value Plan operates as an independent laboratory, responsible for conducting the measurement of economic impact by objective & defensible means. The AVP stands for a high level of quality investigation, research, and auditing. The AVP operates as a stand alone independent agent without ties to any other governmental organizations. To be able to make these choices consumers must have complete faith in the integrity and unimpeachable reputation of the American Value Plan and everything it’s label stands for.
The American Value Plan charges companies desiring the AVP certification a small fee to objectively evaluate their products. Once a company has passed the AVP’s extensive research and audit process, and been approved to join AVP, they will have the right to use the AVP seal on their products and signage as they see best fits their marketing objectives. The AVP will in turn use their proceeds to continue to inform people about the program utilizing various forms of media in combination to inform people about the program utilizing various forms of media in combination to bring about a focused program of education.